NEW YORK (AP) — In coming days, Facebook users will discover fewer posts through publishers, businesses and celebs they will follow. Instead, Facebook wants individuals to see more stuff from buddies, family and other people they are likely to have got “meaningful” conversations with – some thing the company laments has been lost within the sea of videos, news tales (real and fake), and virus-like quizzes on which “Big Bang Theory” character you are.

Here are some frequently asked questions as to what users and businesses might anticipate from the changes.

WHY IS FB DOING THIS?

CEO Mark Zuckerberg is doing a bit of soul-searching about the negative effects their company may be having on society and it is users’ psyches. He’s come a long way given that November 2016, when he terminated the notion that fake news upon Facebook could have influenced the Oughout. S. presidential election as an inch pretty crazy concept . ”

Now that it is his individual goal for 2018 to fix the site and weed out there hate, abuse, meddling by harmful nation states, while also which makes it more “meaningful” and less disappointing for users.

While he appreciates that Facebook may never end up being completely free of malign influences, Zuckerberg says that the company currently can make “too many errors enforcing our own policies and preventing the improper use of our tools. ”

The company furthermore faces pressure from regulators within the U. S. and abroad, and also a growing backlash from academics, congress and even early executives and traders about the ways in which social media may be causing us depressed, isolated, bombarded simply by online trolls and addicted to our own phones.

Facebook would much instead make changes on its own than possess its hand forced by government bodies – or to see disillusioned customers move on to other, newer platforms.

HOW WILL IT AFFECT THE COMPANY’S COMPANY?

Facebook’s stock price dropped nearly 6 percent on Friday early morning before regaining some ground. That will suggests investors take Facebook significantly when it says the move will probably make users spend less time upon its service. Less time, of course , indicates fewer advertising eyeballs at any given time.

This can be a huge shift for Facebook, which usually until recently has been laser-focused upon keeping users glued to the services by offering a bevy associated with notifications and “engaging” but low-value material.

Facebook has been doing very well economically. Its stock hit an perfect high earlier this month, as well as the company’s market value is more than $522 billion. Its quarterly results consistently surpass Wall Street’s expectations.

Therefore arguably the company can afford to change its focus a bit away from quarterly profit gains and metrics such as “user engagement” that get marketers salivating. Zuckerberg already signaled this could happen late last year, when he or she said the company’s planned investments within preventing abuse would hurt success.

While the changes could hurt Facebook’s business in the short term, happier users will make for better profits over the long-term. At least, that’s what the company expectations.

IS THIS THE END FOR BRAND NAMES AND PUBLISHERS ON FACEBOOK?

Numerous news organizations, bloggers and companies have grown reliant on Facebook in order to spread information – articles, video clips, infomercials – to their followers without having to pay for ads. The changes can jeopardize that route to their viewers, though some speculate it could be the ploy to force these companies to purchase more Facebook ads.

“It’s apparent that the days of getting exposure like a business on Facebook are ending, ” said Michael Stelzner, the particular CEO of social media marketing company Social media marketing Examiner. While Facebook has made lots of changes to its news give food to algorithm in the past, he said, now might be different.

That’s because Fb is being “far more explicit” in the wording about what sorts of posts will certainly diminish. “It has never been this monochrome, ” Stelzner said.

WILL NOT THIS JUST REINFORCE THE “FILTER BUBBLES” THAT TRAP USERS ONE OF THE LIKE-MINDED?

Do you enjoy arguing with individuals you disagree with? Maybe, not. But Facebook’s goal is to create people happier using the site : not to expose them to opposing sights. So yes, this is possible.

Having said that, company says this is how people socialize and interact with each other offline. All of us gravitate toward people like all of us. And Facebook says its own study shows that users are exposed to more divergent views on its platform compared to they would be otherwise. Of course , this really is difficult to verify independently, since the firm doesn’t often show that information to outsiders.

ARE INDIVIDUALS REALLY GOING TO SPEND LESS TIME UPON FACEBOOK?

Admitting that its adjustments will likely reduce the time people invest in Facebook less was a big deal for your company. Video, especially, has been a large focus for the social media giant — and videos have been especially proficient at keeping users around. This newest move, however , will de-emphasize movies too.

While it’s too early to inform what users will do, there’s small reason not to trust Facebook with this particular question.