LONDON (AP) — The British government is introduction new technology designed to remove extremist materials from social media, amid mounting stress on companies like Facebook plus Twitter to do more to remove this kind of content from their platforms.

The software, produced by ASI Data Science with financing from the government, was announced Wednesday by Home Secretary Amber Rudd ahead of meetings with technology professionals and U. S. Secretary associated with Homeland Security Kirstjen Nielsen recently in Silicon Valley. The program is going to be shared with smaller companies that have no the resources to develop such technologies, the agency said.

“I wish this new technology the Home Office offers helped develop can support others to visit further and faster, ” Rudd said before the meetings. “The reason for these videos is to incite assault in our communities, recruit people to their own cause, and attempt to spread concern in our society. ”

Governments plus law enforcement agencies have been pressing social media marketing companies to do more to prevent extremists from using their sites to promote assault and hatred. British Prime Ressortchef (umgangssprachlich) Theresa May has called online companies to remove extremist propaganda off their sites in less than two hours.

Yet extremist content is only one type of objectionable content on the internet, with governments battling to stem the flow of all things from child pornography to alleged fake news. The importance of the fight was underscored during the 2016 Oughout. S. presidential election, during which Ruskies entities sought to influence in order to outcome by placing thousands of advertisements on social media that reached a few 10 million people on Fb alone.

Social media companies have fought to respond. Because the companies see them selves not as publishers but as systems for other people to share information, they have got traditionally been cautious about taking lower material.

Amid growing pressure, Fb, Twitter, Google and its unit Youtube . com last year created the Global Internet Community forum to Combat Terrorism, which states it is committed to developing new content-detection technology, helping smaller companies battle extremism and promoting “counter-speech, inch content meant to blunt the influence of extremist material.

Unilever, a worldwide consumer products company and one from the world’s largest advertisers, on Mon demanded results, saying it would not advertise on platforms that do not really make a positive contribution to community. Its chief marketing officer, Keith Weed, said he’s told Fb, Google, Twitter, Snap, and Amazon . com that Unilever wants to change the discussion.

“Consumers… care about fraudulent practice, false news, and Russians influencing the particular U. S. election, ” this individual said at a digital advertising meeting, according to excerpts of a speech offered by Unilever. “They don’t care about value for money for advertisers. But they do treatment when they see their brands becoming placed next to ads funding fear, or exploiting children. ”

Up to now, though, the technology needed to identify and remove dangerous posts has not kept up with the threat, specialists say. Removing such material nevertheless requires judgment, and artificial cleverness has not proved good enough to determine the distinction, for example , between an article about the alleged Islamic State and posts from your group itself.

The software being revealed Tuesday is aimed at stopping the particular vast bulk of material before this goes online.

Marc Warner, TOP DOG ASI Data Science, which assisted developed the technology, said the particular social media giants can’t solve this issue alone.

“The way to fight which is to cut the propaganda off in the source, ” he said. “We need to prevent all of these horrible video clips ever getting to the sort of people that may be influenced by them. ”

Exams of the program show it can determine 94 percent of IS propaganda videos, according to the Home Office, which supplied some 600, 000 pounds ($833, 000) to fund the software’s advancement.

But experts on extremist materials say even if the software works properly it will not even come close to getting rid of all Islamic State material online.

Charlie Winter, Senior Research Many other at the International Center for the Research of Radicalization at King’s University London, said the program only concentrates on video and video is only some of “the Islamic state corpus. ”

“I think it’s an optimistic step but it shouldn’t be considered an answer the problem, ” he said. “There’s so much more that needs to be done. ”